High street fashion retailer Next has just posted an 11 percent rise in annual profit and over the past year its shares have risen an impressive 61 percent - so what's it doing right? 

UK based retail analyst Rahul Sharma, from Neev Capital, thinks the key to Next's success is that it's "mastered" on line delivery. As a result, he thinks Next shareholders have more good news to look forward to. He says the business is extremely well managed financially and it has a great combination of financial and operational control.
Rahul now thinks Next needs to focus on growing overseas, but warns investors its online business model may be working well in the UK, but still has a way to go on an international level - especially if Next intends to compete with the likes of Zara and H&M.

Next said total pre-tax profit to the end of January was GBP 695.2m. Total revenue and sales were up 5.4 percent to GBP 3.74bn and the company increased its dividend by 23 percent to 129p.